A Toast to Excellence: Krug 2006 Vintage and 172nd Grand Cuvée Launch



Krug, New York City

Krug, the epitome of craftsmanship and luxury, worked collaboratively with Haussmann Park to craft an immersive experience for the launch of the 2006 Vintage and the 162nd Grande Cuvée in New York City.


Haussmann Park


Day one set the stage with an exclusive tasting for wine and spirits professionals, where the nuances of the 2006 Vintage were explored in an intimate, refined atmosphere. The second evening was an elegant affair, hosting distinguished guests from Moët Hennessy USA and LVMH worldwide, who were invited to savor the essence of Krug’s legacy. The final day saw a media luncheon and dinner, accompanied by a press conference, offering guests a deep dive into the innovation and artistry behind Krug’s storied history.


From concept to seamless production management, every detail was crafted to showcase Krug’s heritage and forward-thinking approach in a sophisticated, immersive environment.

Services


Product launch

Immersive environment creation

Event production management VIP guest engagement

Media relations and press events

Scenic styling