A Signature of Senses and a Touch of Joy

La Mode en Images x Haussmann Park

For the Los Angeles launch of Dior's “Joy” fragrance, Haussmann Park, in collaboration with La Mode en Images, led the executive production of an extraordinary event. Designed as a multi-phase immersive experience, each moment invited guests to step into the world of “Joy” through a series of meticulously crafted environments.

The first phase unfolded at Beverly Hills City Hall, where an immersive installation unveiled the fragrance's notes in a stunning visual and sensory display. Guests were then transported to a private villa on Sunset Boulevard, transformed into an elegant media space where they could further explore the essence of “Joy.” The experience culminated with an exclusive closing dinner at a luxury hotel, attended by VIPs, media, and the fragrance's muse.

From concept to execution, each phase of the event was a journey, immersing guests in the story of Dior’s “Joy” with immersive environments, luxurious details, and flawless content creation.