Disrupting Luxury Norms on Wall Street

Balenciaga SS23, New York City


Balenciaga is no stranger to defiance. The Maison’s radical silhouettes, cultural critique, and subversive shows continue to challenge fashion’s status quo. But few stages are as symbolically charged—or as operationally complex—as the New York Stock Exchange.

La Mode en Images x Haussmann Park


When creative audacity collides with institutional formality, the result is nothing short of iconic. This project redefined our limits and showed the world that yes, it can get done.


Unique challenges were presented with this technically complex, symbolically loaded venue, demanding that we execute with precision, intricacy, and extreme security protocols. In partnership with La Mode en Images, we led and managed the executive production of Balenciaga’s Spring/Summer 2023 runway show inside the New York Stock Exchange.


Bold, immersive, and professionally challenging, making a brand statement that finds its intersection at finance, fashion, and rebellion. Exactly how we like it.

Services


Executive production

High-security venue coordination

Technical direction

Logistics management

Creative staging

Fashion show operations

« Transformer le parquet de Wall Street en podium n’était pas seulement un geste symbolique — c’était une relecture des rapports de pouvoir, d’identité et de présence. Balenciaga ne présente pas seulement des collections. Elle met en scène la culture. Je suis honoré d’avoir participé à cette vision et de l’avoir concrétisée. » — Serge Pointet, CEO Haussmann Park