Precision Performance Meets Montréal Nightlife

Mercedes-Benz x AMG, Montréal

With AMG, it's never just about speed. It's about the feeling of control, elegance, and power—on the road and at every touchpoint, wich is exactly how we approached this project.

Mercedes-AMG sits at the apex of performance luxury—where engineering mastery, motorsport legacy, and cutting-edge design converge.

Haussmann Park

For Grand Prix Montreal 2022, we produced an exclusive brand activation that brought the world of Formula 1 to life in an entirely new way. Hosted at Le Richmond, the evening blended adrenaline and elegance, setting the stage for an unforgettable celebration.

With racing legend Lewis Hamilton in attendance, the energy was electric. From initial concept to final execution, every element channeled AMG’s bold spirit—refined, powerful, and built to impress.