Haussmann Park

At the 2023 Concours d’Élégance in Pebble Beach, California, Bugatti unveiled its latest masterpiece: the Chiron Golden Era. To match the sophistication of this limited-edition hypercar, Haussmann Park designed an immersive environment that fused gallery aesthetics with the intimate elegance of a private salon. The Chiron was framed behind a minimalist glass façade, inviting guests to view the vehicle as both machine and sculpture. Inside, a tailored VIP sanctuary offered an exclusive space for collectors, press, and brand ambassadors to experience Bugatti’s vision up close.

The exhibit also showcased the Bolide and Mistral—further elevating the brand’s presence on the world’s most prestigious automotive stage. From spatial design to sensory detail, every element of the environment reflected Bugatti’s pursuit of perfection.